Our History

AN INSPIRING ORIGIN Aurena was born in Cannes, in the South of France, in the heart of the French Riviera, a place where elegance and refinement naturally meet. Inspired by the enchanting landscapes of this region, with its golden sunsets and crystal clear waters, the founder of Aurena wanted to capture this beauty and transform it into timeless creations.

A PASSION FOR JEWELRY The story of Aurena begins during a stroll on the famous Croisette, where the idea of ​​creating a jewelry brand combining simplicity and sophistication was born. Observing the sunlight playing on the waves and the shimmering reflections on the Mediterranean, the vision of a jewelry line that captures the natural radiance of the coast was born. Each Aurena jewel is thus designed to recall the light, beauty and purity that characterize this idyllic corner of France.

EXCEPTIONAL CRAFTSMANSHIP With a deep respect for craftsmanship, each Aurena piece is carefully crafted by passionate artisans, respecting local traditions. While drawing inspiration from natural forms, the brand also embodies modernity and innovation, to offer jewelry that not only beautifies, but tells a story – that of a dream come true on the Côte d'Azur.

AN INVITATION TO DREAM Aurena is not just a jewelry brand, it is an invitation to discover a world where simplicity meets luxury, and where each piece carries within it a part of the magic of Cannes. Whether you wear an Aurena jewel for a special occasion or to brighten up your daily life, you will take with you a little of the light and elegance of the Côte d'Azur.